With all the misleading studies and media hype about Kava being detrimental to liver function, you may wonder whether it’s legal in the USA. It won’t be surprising if the FDA decides to take steps to ban the sale of Kava, just like the health food agencies in Europe and other Western countries.
However, contrary to the overreaction of the government against herbs with a history of safe use, Kava is legal in the USA. In reality, the FDA has examined its safety through clinical studies and issued daily allowance guidelines for safe use as an herbal supplement. So, if you’re planning to promote your products using Kava digital marketing strategies, you can go ahead without worrying about any crackdowns.
How it Started
Kava earned popularity in the USA in the early 2000s. Kava bars began popping up across the country since then. States like California, Hawaii, and Florida have multiple establishments. Even the USA health food stores started stocking their shelves with supplements, claiming they might help people with anxiety disorders and insomnia.
Back then, the FDA hadn’t conducted any clinical tests on the safety of Kava, and it was sold openly without any regulations. This murky status of the substance put it in a vulnerable spot in 2001, particularly when studies conducted in Germany and Switzerland linked Kava supplements with almost thirty cases of liver damage and liver failure.
This brutally impacted the reputation of Kava. The European herbal supplement policy led to the banning of Kava in several continental European countries, including the UK.
Others Followed
In 2002, the USA and Canada went down the same road. Health Canada issued an order to stop the sale of Kava in early 2002, requiring health food stores and companies to withdraw associated products from their shelves. Then, on 25th Feb 2002, the FDA issued a warning that the use of Kava might possibly cause liver toxicity and subsequent damage, based on the German study mentioned above, and restricted its sale.
However, it wasn’t the final word on the legality of Kava in the USA. Just a few years later, several studies came out describing the effects of Kava preparations that used only the root. Traditionally, Kava beverages are prepared using only the roots of the Kava plant in cold water. The results of these new studies seemed to eliminate the connection between the use of Kava and liver damage.
If you want, you can research the web for the factors that may have overthrown the original German study, but it’s safe to say that the fresh results prompted the FDA to conduct a safety study of Kava in 2005.
Regarded Safe
Today, the FDA seems to believe that Kava is safe for consumption as a dietary supplement. Of course, a consumer has to stick to the right dosage amount, which is around 290 milligrams per day. This recommendation sets Kava apart from other herbal products marketed as sleep and anti-anxiety aids, lacking specific dosage recommendations.
Based on the information provided above, you can probably guess that Kava is now safe for everyone. You can go ahead with Kava digital marketing if you have plans to set up a Kava bar or sell products online.
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